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companhia athletica September 11, 2008

Posted by adterzieva in Uncategorized.
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http://www.youtube.com/watch?v=YLTdp2Y-KEc

The commerical starts with an baby infant crying in its crib. A moment later, a father comes and pickes up the little guy and carries it into the living room while rocking it. He then takes a seat on the couch and hold the baby close to his chest. At this point, the infant takes hold of the fathers nipple and stops crying. In this moment the father realizes that he has “man boobs.”

This commercial is focusing on selling to the consumer market. It uses humor to appeal to it viewers and grabs their attention by using comedy to underline the message to either get into shape or stay in shape. The commercial has a great marketing concept in determining the needs and wants of people today with the obsession   of working out and eating healthy to stay in shape. They also add great value to exercise and working out with this faculty by showing the look on the mans face when the child thought his “boobs” had milk in them.

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