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Crest Commercial September 11, 2008

Posted by Robert Johnson in Uncategorized.
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This particular crest commercial used Emeril Lagasse in it. It was an effective ad from P&G. It clearly states what it needs with only one word. Crest expressions supposedly has a very bold and pleasing flavor and Emeril shows that in this ad with his classic  BAM. So overall I think the ad is effective.

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Comments»

1. Kingly - September 16, 2008

Thanks for post.

2. tylerc5 - October 30, 2008

This ad did make me smile for a second but it didn’t have a whole lot of attractiveness to it for me, I assume it is because I have no idea who Emeril Lagasse is, it really made no impression. I think that making people laugh in a 20 second commercial can be effective but you also can be a bit more sophisticated and unpredictable than that was. For me there aren’t to many standout toothpaste commercials that come to mind. You could put Mr T in that commercial and it could have made more of an impression Though.


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