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Emeril Lagasse Crest Commercial September 11, 2008

Posted by mrbuffalo1987 in Uncategorized.

Famous Chef Emeril sneaks into his house late at night and goes to brush his teeth before bed.  Then he yells “BAM” (his famous expression).  Then Crest Expressions toothpaste appears across the screen.

This is an affective ad because Chef Emeril is a recognizable celebrity.  “BAM” is his famous catchphrase and shows alot of expression.  That’s why Crest chose him to advertise “Crest Expressions”.  The target market is aimed at women thirty to thirty five.  “Crest Expressions” is displayed on the screen.  They do not go over the benefits of what makes it expressive.


Group:  Megan Chasteen, Victoria Chesser, and Ken Winger



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