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Emeral Lagasse is a great chef/actor September 16, 2008

Posted by pitst74 in Uncategorized.
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I just had the pleasure of viewing this commercial. I think that it is a very catchy commercial due to the of Emeral’s role in it. One woud have to know who he is to appreciate it. His signiture (BAM) sets him apart and I think that’s what P&G is trying to convey to it’s audience, that once you try crest (BAM) your teeth are whiter and you have this great sensation afterwards. The fact of using a well known celebrity instead of a unknown one can be a little risky, but they are banking on the fact of that everyone knows who he is. Quite risky! but never the less effective.

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