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Rolex Effective Persuasion September 29, 2008

Posted by ajc22589 in Uncategorized.
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http://www.youtube.com/watch?v=IXIW9u-pBzU

Rolex’s goal with this commercial is to persuade consumers that Rolex watch is much more than just a normal brand of watches.  I believe this commercial is very persuasive that Rolex is a great brand.  Because the commercial is so persuasive it results in conviction, which means consumers agree and believe the message and it gives them a sense of certainty and belief in the brand of Rolex.  The commercial is very effective in making consumers believe that Rolex is more than just a normal watch and giving them a reason to pay more for a Rolex instead of an off brand watch.

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Comments»

1. Robert Johnson - October 2, 2008

This ad uses several things to appeal to people. It shows the golfer make a difficult shot then captions with precision, next it shows him bouncing ball off club then shows style, and it continues through strength and spirit. It gives you the feeling that the watch embodies all those things. The last line as the ad ends” A crown for every achievement” this to makes you feel that success is defined by the Rolex crown. This ad is very effective. It is targeted toward the 30ish to 50ish male in my opinion. It is saying crown yourself… Let thee be known.

2. tia1802 - October 15, 2008

Robert, I agree with you on the target audience. I think this ad is effective to a certain level though. Rolex watches used to be the big fad about ten years ago. Every rich, high class consumer, even middle class wanted this watch because its shows power and wealth. This ad in particular would only get my attention if I was interested in golf. Although I understand the concept, I feel that they should follow-up with other sport related ads to catch the attention of all their possible male consumers between the thirty and fifty year old range. Overall, I enjoyed the commercial, the message was strong and the commercial had a strong impact.

3. Andrea - October 15, 2008

I agree with both commentors and the first writer. This ad was very effective to the public eye. It helps the public with it’s perception of the Rolex watch. They want you to compare the watch with these sports figures and such to show that they are vey much liked by the rich and famous. I have to disagree with the above commentor on the Rolex’s not being so popular anymore. YOu don’t see a lot of people wearing them anymore because they are just way to expensive, not that they went out of style or anything

4. pitst74 - October 18, 2008

This ad appeals to a wide range of emotions. especially if you are a golfer. It depicts a golfer hitting a good shot and saying that this product has a lot of good to it, and then it demonstrates a different point of view. It captures the very essence of what ROLEX is trying to convey to its target audience. I do agree with the publisher and the other commentors in regards to the ad being very effective. ROLEX has always been a staple in name brand watches and will continue to be. VERY VERY EFFECTIVE AD.

5. jdvaughn - October 22, 2008

I feel this ad is also aimed to the upper class, and its extremely effective especially when you compare this ad to most other watch ads. for instance check this ad out
( http://www.youtube.com/watch?v=fZ78q2sJ7iA )
Compare this ad to the rolex ad. In my opinion, it blows it out of the water. It makes the rolex ad look like it was poorly put together.

6. adterzieva - October 24, 2008

I would have to disagree with Josh. I think that the Rolex watch ad looks a lot classier and well put together then the one with Eli Manning. The Rolex ad shows the precision, the style and the strength of the golfer which symbolizes the Rolex brand. As we know golf is know as the rich guy sport. Personally this ad tells me that Rolex will not only bring style in my life but also class that the brand carries.

7. lakeishareynolds - October 24, 2008

I disagree with Josh, I believe the Rolex commercial really didn’t appeal to everyone in saying that you should buy this watch. It really didn’t make any sense I don’t see why they used the sport of golf to convey there message.

8. lakeishareynolds - October 30, 2008

I disagree, I believe the commerical has nothing to do with the watch. They don’t go together nothing about a Rolex says golf. I believe the only thing to ties them together is the fact that Rolex sponsors golf.

9. abmeyer - October 30, 2008

I disagree with you, I think the ad has everything to do with the watch. I mean they are not just showing golf they are showing the watch with golf clips in between. It is easy to tell that rolex does sponsor golf but the golfers are there i think to help a larger group of people, golfers, relate to the Rolex brand. The golfing is a comparison to the watch, every golfer knows how percise the game of golf is, so by that common knowledge amoung golfers they can get the point that the Rolex is percise as well.

10. tylerc5 - October 30, 2008

I think this ad has a more subliminal message than anything else, it is not just showing golfers promoting watches. If you have ever played golf then you know it is one of the hardest sports to play because there are no two shots that are the same, but also it is very hard to be good but even harder to be consistent. That is what I think rolex is trying to also convey beside branding it with some of the best golfers in the world but also to let you know they are the best and known for being long lasting and the most reliable.


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