Ch. 5 October 8, 2008Posted by mlchasteen in Uncategorized.
The target audience for whiteners is anyone from late teen to 50’s. I think it targets a huge range of people simple because most people want a bright, white smile. I can tell because the girls in the ad have amazing straight white teeth that a lot of consumers want. I am apart of the demographic user group because the young women on their advertising make it apparent. This product is a necessity to fit-in our materialistic lives.
I am a consumer of Gatorade but I do not feel as though I’m the target audience. I think the target audience is athletes that need to get re-hydrated quickly. Although I’m not an athlete I still need my hydration. Most ads for Gatorade are athletes winning a game or finishing a race. I choose Gatorade even though I’m not in the target audience because I like it and it helps my headaches. It fits my needs as a consumer and even though I am not targeted I am still a buyer.