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Strategic Research Assignment: Chapter 6 October 9, 2008

Posted by Alicia Revely in admin, Strategic Research.

I have two slide show collections of advertisements, one for menthol cigarettes and one for targeting women for The U.S. Marines.

Choose three advertisements from either of the slide shows and discuss what specific audience is being targeted in each and how you can tell. Make some guesses about what kinds of strategic research could have been used in obtaining that targeting data. Analyze how well you think the advertisements would have reached people in the target groups and what strategic research could have be done to test this effectiveness.